Terms of Use These Terms of Use constitute a legally binding agreement made between you and Simple Joy Box, LLC (‘we, us or our’) concerning your access to and use of the website, as well as any other media form, media channel, mobile website, or related mobile application, linked or otherwise connected thereto (collectively the ‘Site’). The Site provides an online marketplace for goods, products, and/or services sold by Simple Joy Box, LLC (the ‘Products’). In order to help make the Site a secure environment for the purchase and sale of Products, all users are required to accept and comply with these Terms of Use. You agree that by accessing the Site and/or the Products you have read, understood, and agree to be bound by all of these Terms of Use. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS OF USE, YOU ARE EXPRESSLY PROHIBITED FROM USING THE SITE AND/OR THE PRODUCTS AND YOU MUST EXIT THE SITE AND DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions, privacy policies and/or other documents that may be posted on the Site from time to time are expressly incorporated herein by reference. We reserve the right in our sole discretion to make changes or modifications to these Terms of Use at any time and for any reason. We will alert you about any changes by updating the date to these Terms to Use, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms of Use to stay informed of updates. You will be subject to and will be deemed to have been made aware of and to have accepted, the changes in any revised Terms of Use by your continued use of the Site once the date such revised Terms of Use are posted. The information provided on the Site is not intended for distribution to or use by any person or entity in any jurisdiction or country outside of the U.S. or where such distribution or use would be contrary to law or regulation, or which would subject us to any registration requirement within such jurisdiction. Accordingly, those persons who choose to access the Site from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable. The Site is intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Site or purchase any Products or Services offered therein. INTELLECTUAL PROPERTY RIGHTS Unless otherwise indicated, the Site and the Products are our proprietary information and property and all source code, databases, functionality, software, website designs, audio, video, text, photographs and graphics on the Site (collectively the 'Content") and the trademarks, service marks and logos contained therein (the 'Marks") are owned or controlled by us, or licensed to us, and are protected by copyright and trademark laws and various other intellectual property rights. The Content and the Marks are provided on the Site “AS IS" for your information and personal use only, except as expressly provided in these Terms of Use. No part of the Site, Content, products or Marks may be copied, reproduced, aggregated, republished, uploaded, posted publicly, displayed, encoded, translated, transmitted, distributed, sold licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission. Provided that you are eligible to use the Site, you are granted a limited license to access and use the Site, and to download or print a copy of any portion of the Content to which you have properly gained access to solely for your personal non-commercial use. We reserve all rights not expressly granted to you in and to the Site, the Content, and the Marks. USER REPRESENTATIONS By using the Site or the Products, you represent and warrant that: (1) you are over the age of 18 and you have the legal capacity to comply with these Terms of Use; (2) you are a resident of the United States; (3) all registration information you submit will be true, accurate, current, and complete; (4) you will maintain the accuracy of such information and promptly update such registration information as necessary; (5) you will not access the Site or the Products through automated or non-human means, whether through a bot script or otherwise; (6) you will not use the Site for any illegal or unauthorized purpose; and, (7) your use of the Site or the Products will not violate any applicable law or regulation. We are providing a service to you that may contain products. We make no representations as to the safety, effectiveness, suitability for a particular purpose, adequacy, availability, prices, ratings, reviews or legality of any of the information or products provided as part of our Site or Products contained in our boxes. You understand and agree that the content of the Site does not contain or constitute representations to be reasonable relied upon, and you agree to hold us harmless from any errors, omissions, or misrepresentations contained within the Site’s content. USER REGISTRATION You may be required to register with the Site in order to access the Products. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, at our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable. PRODUCTS We are primarily a subscription-based box service. Our Simple Joy Box is geared toward introverted people and is designed to give the end user an experience. We select the items contained in our boxes carefully an we make every effort to display as accurately as possible the colors, features specifications, and details of the Products available on the Site. However, we do not guarantee that the colors features, specifications, and details of the Products will be accurate, complete, reliable, current or free of other errors, and your electronic display may not accurately reflect the actual colors and details of the Products. Services and Products offered on our site may have limited quantities. All Products are subject to availability, and we cannot guarantee that Products will be in stock, as there may be circumstances beyond our control affecting availability, such as but not limited to loss, damage or accounting inaccuracy. You understand that on occasion, a Product may not be available and a sold-out product may not be available again for purchase and/or in some circumstances, a suitable substitution may be provided. Any services and products offered on our site are subject to return or exchange in accordance with our Return Policy. ENROLLMENT You may purchase a single-box based on availability on our Site or you can auto-enroll on either a six-month or a twelve-month basis on behalf of yourself or as a gift for someone you know. If you have chosen an auto-enrollment option, you will automatically be charged each month prior to the shipment of the Box. Boxes are mailed on or near the first of each month. No PO BOXES will be accepted or are permitted. LOST/MISDIRECTED BOXES OR BROKEN/DAMAGED ITEMS We are not responsible for any lost or misdirected boxes. We ship all boxes first-class mail with the default USPS insurance. If your box is not received within seven (7) days of the expected ship date or if any items contained in the box are broken or damaged, please notify us in writing within seven (7) days or receipt or failure to receive the box at info@simplejoybox.com so that we can make arrangements for return/replacement of the item or box in question. We reserve the right to provide a replacement or substitute that is of similar kind or quality but not the exact item you may have received. CANCELLATION/RETURN POLICY If you would like to cancel your subscription, you must notify us in writing at info@simplejoybox.com thirty (30) days in advance of the next expected shipping date. If notification is not received thirty (30) days prior to the next suggested shipment date, your subscription cancellation will be effective for the following month, immediately after the shipment of your final box. IF YOU ARE DISSATISFIED FOR ANY REASON, PLEASE REACH OUT TO US, AS CUSTOMER SATISFACTION IS OUR PRIORITY. PROHIBITED ACTIVITIES You may not access or use the Site for any purpose other than that for which we make the Site available. The Site may not be used in connection with any commercial endeavors, except those that are specifically endorsed or approved by us. As a user of the Site, you agree not to: 1.Make any unauthorized use of the Products, including, but not limited to, collecting usernames and/or email addresses of users by electronic or other means for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretenses. 2.Impersonate another user or person, or use the username of another user. 3.Use the Site to advertise or offer to sell goods and services. 4.Sell or otherwise transfer your profile. 5.Retrieve data or other content from the Site to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us. 6.Circumvent, disable, or otherwise interfere with security-related features on the Site, including features that enforce limitations on the use of the Site and/or the Content contained therein. 7.Engage in any automated use of the system, such as using scripts, to send comments or messages, or using any data mining, robots, or similar data gathering and extractor tools. 8.Engage in unauthorized framing of or linking to the Site. 9.Trick, defraud, or mislead us and other users or attempt to learn sensitive account information such as user passwords. 10.Make improper use of our support services or submit false reports of abuse or misconduct. 11.Interfere, disrupt, or create an excessive burden on the Site, or the networks, or services connected to the Site. 12.Use information obtained from the Site to harass, abuse or harm another person. 13.Use the Products as part of an effort to compete with us, or otherwise use the Site, and or the Content, for any revenue-generating endeavor or commercial enterprise. 14.Attempt to bypass any measures of the Site designed to prevent or restrict access to the Site, or any portion of the Site. 15.Decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up the Site or a part of the Site. 16.Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Products to you. 17.Delete the copyright or other proprietary rights notice from any Content. 18.Copy or adapt the Site's software, including but not limited to Flash, PHP, HTML, JavaScript, or other code. 19.Upload or transmit (or attempt to upload or to transmit) viruses, Trojan horses, or other material. Excessive use of capital letters and spamming (continuous posting of repetitive text), that interferes with any party's uninterrupted use and enjoyment of the Site or modifies, impairs, disrupts, alters, or interferes with the use, features, functions, operation, or maintenance of the Products and/or Site is also strictly prohibited. 20.Upload or transmit (or attempt to upload or to transmit) any material that acts as a passive or active information collection or transmission mechanism, including without limitation, clear graphics interchange formats (“gifs"), 1 *1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as “spyware" or “passive collection mechanisms" or “pcms"). 21.Except as may be the result of a standard search engine or internet browser usage, launch, use, develop, or distribute any automated system, including without limitation, any spider, robot, cheat utility, scraper, or offline reader that accesses the Site. 22.Disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site. 23.Use the Site in a manner inconsistent with any applicable laws or regulations. SUBMISSIONS You acknowledge and agree that any questions, comments, suggestions, ideas, feedback, or other information regarding the Site or the Products (“Submissions”) provided by you to us are non-confidential and shall become our sole property. We shall own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use and dissemination of these Submissions for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you. You hereby waive all rights to any such Submissions, and you hereby warrant that any such Submissions are original with you or that you have the right to submit such Submissions. You agree there shall be no recourse against us for any alleged or actual infringement or misappropriation of any proprietary right in your Submissions. THIRD-PARTY WEBSITES AND CONTENT The Site may contain (or you may be sent via the Site or the Products) links to other websites ('Third-Party Websites") as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third- parties ("Third-Party Content"). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Site or any Third-Party Content posted on, available through, or installed from the Site, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in the Third-Party Websites or the Third-Party Content. Inclusion of, linking to, or permitting the use or installation of any Third-Party Websites or any Third-Party Content does not imply approval or endorsement thereof by us. If you decide to leave the Site and access the Third-Party Websites or to use or install any Third-Party Content, you do so at your own risk, and you should be aware these Terms of Use no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any website to which you navigate from the Site or relating to any applications you use or install from the Site. Any purchases you make through Third-Party Websites will be through other websites and from other companies, and we take no responsibility whatsoever in relation to such purchases which are exclusively between you and the applicable third party. You agree and acknowledge that we do not endorse the products or services offered on Third-Party Websites and you shall hold us harmless from any harm caused by your purchase of such products or services. Additionally, you shall hold us harmless from any losses sustained by you or harm caused to you relating to or resulting in any way from any Third- Party Content or any contact with Third-Party Websites. SITE MANAGEMENT We reserve the right, but not the obligation, to: (1) monitor the Site for violations of these Terms of Use; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Terms of Use, including without limitation, reporting such user to law enforcement authorities; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable (to the extent technologically feasible) any of your Contributions or any portion thereof; (4) in our sole discretion and without limitation, notice, or liability, to remove from the Site or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Site in a manner designed to protect our rights and property and to facilitate the proper functioning of the Site and the Products. PRIVACY POLICY We care about your privacy and security. Please review our Privacy Policy here:_Policy________. TERM AND TERMINATION These Terms of Use shall remain in full force and effect while you use the Site. WITHOUT LIMITING ANY OTHER PROVISION OF THESE TERMS OF USE, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SITE AND THE PRODUCTS (INCLUDING BLOCKING CERTAIN IP ADDRESSES), TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE TERMS OF USE OR OF ANY APPLICABLE LAW OR REGULATION. WE MAY TERMINATE YOUR USE OR PARTICIPATION IN THE SITE AND THE PRODUCTS OR DELETE YOUR ACCOUNT AND ANY CONTENT OR INFORMATION THAT YOU POSTED AT ANY TIME, WITHOUT WARNING, IN OUR SOLE DISCRETION. If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress. MODIFICATIONS AND INTERRUPTIONS We reserve the right to change, modify, or remove the contents of the Site at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Site. We also reserve the right to modify or discontinue all or part of the Products without notice at any time. We will not be liable to you or any third-party for any modification, price change, suspension, or discontinuance of the Site or the Products. We cannot guarantee the Site and the Products will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Site, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Site or the Products at any time or for any reason without notice to you. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Site or the Products during any downtime or discontinuance of the Site or the Products. Nothing in these Terms of Use will be construed to obligate us to maintain and support the Site or the Products or to supply any corrections, updates, or releases in connection therewith. GOVERNING LAW These Terms of Use and your use of the Site and the Products are governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania applicable to agreements made and to be entirely performed within the Commonwealth of Pennsylvania, without regard to its conflict of law principles. DISPUTES Informal Negotiations: To expedite resolution and control the cost of any dispute, controversy, or claim related to these Terms of Use (each a "Dispute" and collectively, the Disputes") brought by either you or us (individually, a ‘Party" and collectively, the ‘Parties"), the Parties agree to first attempt to negotiate any Dispute (except those Disputes expressly provided below) informally for at least thirty (30) days before taking any steps to initiate arbitration or other litigation. Such informal negotiations commence upon written notice from one Party to the other Party. Binding Arbitration: If parties are unable to resolve a Dispute through informal negotiations, the Dispute (except those expressly excluded below) will be finally and exclusively resolved by binding arbitration. YOU UNDERSTAND THAT WITHOUT THIS PROVISIONS, YOU WOULD HAVE THE RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL. The arbitration shall be commenced and conducted in Berks or Lehigh County and shall be governed by and local rules of court and/or arbitration provisions in that County. Restrictions: The Parties agree that any arbitration shall be limited to the Dispute between the Parties individually. To the full extent permitted by law, (a) no arbitration shall be joined with any other proceeding; (b) there is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilize class action procedures; and (c) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons. Exceptions: The Parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations and binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a Party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; and (c) any claim for injunctive relief. If the dispute resolution/arbitration provision or any other provision under dispute is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of the provision found to be illegal or unenforceable and such Dispute shall be decided by a court of competent jurisdiction within the courts listed for jurisdiction in this Terms of Use, and the Parties agree to submit to the personal jurisdiction of that court. Jurisdiction If for any reason, a Dispute proceeds in court rather than arbitration, the Dispute shall be commenced or prosecuted in the state and federal courts located in either Berks or Lehigh County, Pennsylvania, and the Parties hereby consent to, and waive all defenses of lack of personal jurisdiction, and forum non conveniens with respect to venue and jurisdiction in such state and federal courts. CORRECTIONS There may be information on the Site that contains typographical errors, inaccuracies, or omissions that may relate to the Products, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Site at any time, without prior notice. DISCLAIMER THE SITE AND THE PRODUCTS ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SITE AND OUR SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SITE AND THE PRODUCTS AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SITE'S CONTENT OR THE CONTENT OF ANY WEBSITES LINKED TO THE SITE AND WE WILL ASSUME NO LIABILITY OR RESPONSIBILITY FOR ANY: (1) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT AND MATERIALS; (2) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER RESULTING FROM YOUR ACCESS TO AND USE OF THE SITE; (3) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED THEREIN; (4) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SITE OR THE PRODUCTS; (5) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH THE SITE BY ANY THIRD PARTY; AND/OR, (6) ANY ERRORS OR OMISSIONS IN ANY CONTENT AND MATERIALS OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT POSTED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE SITE. WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT OR SERVICE ADVERTISED OR OFFERED BY A THIRD PARTY THROUGH THE SITE, ANY HYPERLINKED WEBSITE, OR ANY WEBSITE OR MOBILE APPLICATION FEATURED IN ANY BANNER OR OTHER ADVERTISING, AND WE WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND ANY THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE. LIMITATIONS OF LIABILITY ANY USE OF THE SITE, PRODUCTS OR OTHER TRANSACTIUON SHALL BE DEEMED TO HAVE OCCURRED IN PENNSYLVANNIA. IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD- PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SITE OR THE PRODUCTS, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE AMOUNT PAID, IF ANY, BY YOU TO US. INDEMNIFICATION You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys’ fees and expenses, made by any third party due to or arising out of: (1) use of the Products; (2) breach of these Terms of Use; (3) any breach of your representations and warranties set forth in these Terms of Use; (4) your violation of the rights of a third-party, including but not limited to, intellectual property rights; or (5) any overt harmful act toward any other user of the Site or the Products with whom you connected via the Site. Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate, at your expense, with our defense of such claims. We will use reasonable efforts to notify you of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it. USER DATA We will maintain certain data that you transmit to the Site for the purpose of managing the performance of the Products, as well as data relating to your use of the Products. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Products. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data. ELECTRONIC COMMUNICATIONS, TRANSACTIONS, AND SIGNATURES Visiting the Site, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Site, satisfy any legal requirement that such communication be in writing. YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SITE. You hereby waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction, which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by any means other than electronic means. MISCELLANEOUS These Terms of Use and any policies or operating rules posted by us on the Site or in respect to the Products constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Terms of Use shall not operate as a waiver of such right or provision. These Terms of Use operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Terms of Use is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Terms of Use and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Terms of Use or use of the Products. You agree that these Terms of Use will not be construed against us by virtue of having drafted them. You hereby waive any and all defenses you may have based on the electronic form of these Terms of Use and the lack of signing by the parties hereto to execute these Terms of Use.ust and make sure that your customers stay loyal!